Nourishing Hero: Paul Greenberg

This is the first in our Nourishing Heroes series, in which we feature the individuals and organizations who inspire us. These heroes exemplify our philosophy that food should nourish body, soul and planet. They’re dedicated to bringing all of us fare that’s healthy, safe, sustainable and delicious. Do you know a Nourishing Hero we should feature on NOURISH Evolution? Let us know who inspires you!

All book signings–especially those about food–should be at restaurants. I think so, after meeting author Paul Greenberg when he came to Ammo in Los Angeles to promote his new book Four Fish: The Future of the Last Wild Food (The Penguin Press). It was an ideal setting for readers to meet him, have some books signed and dine on a special menu highlighting sustainably farmed seafood.

“There are a lot of people out there who are confused about fish, both wild and farmed,” Greenberg noted. “Fifty years ago, everything was wild. Now, about half of what we eat is farmed.”

He pointed to plunging numbers of Atlantic bluefin tuna and noted “Atlantic salmon are commercially extinct”–meaning the salmon still ply Atlantic waters, but not in large enough numbers to make them worth catching.

For Greenberg, an avid lifelong angler, it’s all about catching fish. But in 2000, while fishing in the waters off his native Connecticut, he discovered that the mackerel and codfish that were so plentiful in his youth had virtually vanished. He then set off on a sojourn, fishing from Maine to the Carolinas. Everywhere, the story was the same: Fish were smaller and fewer, and fishing seasons where shorter.  Greenberg also visited fish markets wherever he went, only to find that local, wild catch had given way to a nearly uniform selection of salmon, sea bass, cod and tuna–the four fish of his book’s title.

It’s no surprise that Greenberg, a frequent New York Times Magazine contributor and former W.K. Kellogg Foundation Food and Society Policy Fellow, wanted some answers. He embarked on a global odyssey to understand the story behind these fish. Along the way, he visited a native salmon fishery in Alaska and a sea bass farm in Greece. He went cod-fishing off New England and diving in Hawaii to observe an innovative tuna aquaculture operation. His book is filled with larger-than-life characters, both those who passionately advocate preserving wild fish and those who are just as committed to aquaculture.

Ultimately, Greenberg supports sustainably managed wild fisheries and environmentally sensitive fish farming. What’s needed, he contends, are global efforts to preserve wild fish (including reducing the world’s fishing fleets and protecting the bottom of the marine food chain). At the same time, responsible aquaculture must be developed to satisfy our growing appetite for seafood. That means choosing fish that don’t require lots of feed, don’t threaten the wild population and can thrive in aquaculture environments.

Our menu that night–oysters, mussels, clams, Arctic char and barramundi–was as a tasty example of what farmed fish could be, Greenberg observed. The bivalves filter their food from the water and “don’t require any feed whatsoever.”

Finfish like Arctic char and barramundi are “great for aquaculture because it mimics their wild setting,” Greenberg explained.

In the wild, Arctic char congregate in large numbers to spend their dormant winters in tundra lakes under a thick layer of ice. In their native Australia, barramundi gather in stagnant billabongs. Both types of fish are accustomed to high-density living, which makes them disease-resistant so they can thrive in ecologically sound recirculating tanks. As a bonus, they have relatively low feed requirements.

Interestingly, they’re also relatively new to many American diners. But as fish like these start turning up on restaurant menus and at supermarket seafood counters, we can begin to re-diversify our seafood palate beyond the big four.

In the meantime, Greenberg’s motto works for me: “Wild forever, farmed when necessary.”

Meet our other Nourishing Heroes:

Why Frozen Seafood is Sometimes Fresher than “Fresh”

The word “fresh” has cache to it. Think of a tomato fresh off the vine or fresh-squeezed lemonade. But when it comes to describing seafood, the word doesn’t always mean better quality, and sometimes frozen seafood is the better choice.

Technically, “fresh” seafood has never seen temperatures below minus 1 degree Celsius, whereas “frozen” seafood has. But does that fact alone make fresh better? Geoff Shester, Ph.D., California Program Director for Oceana, says not necessarily so. “The way I think about it is would you rather eat “fresh” seafood that’s been sitting on a boat for seven days unfrozen, or a product that has been frozen in such a way to retain the moisture, flavor and texture indistinguishable from fresh seafood?”

Frozen at Sea

Most people understand that storing a fish below freezing inhibits cellular degradation. But storage is only part of the equation. According to the Food and Agriculture Organization of the United Nations (FAO), the first step to keeping quality high is freezing … fast.

Fish are made largely of water. During the initial stage of freezing, a fish’s temperature drops to just below 0 degrees Celsius. But at that temperature, only a small amount of the water in the fish has actually crystallized into ice. While the rest of the conversion takes place, the temperature levels out between 0 and -1 degree Celsius during a period called “thermal arrest.”

This conversion of water to ice can take hours—or days—and the slower it occurs, the more quality drops. According to the FAO report, this has more to do with the biochemical denaturing of proteins than it does rupturing of cells from ice crystallization. Reducing temperature below -5 degrees Celsius as fast as possible, preferably within a couple of hours of catch, minimizes denaturation and preserves the integrity of the fish.

Consider the Big Picture

There’s something else to be said for frozen fish … they have a smaller carbon footprint (or fin print?) than fresh fish that have been flown in from afar. According to Bon Appetit Management Company, an advocate of fish frozen at sea, shipping fresh fish by air generates 10 times the greenhouse gas as transporting frozen seafood by container ship, and five times more than by truck.

Use Your Senses

So what does this all mean at the fish counter? That frozen seafood options—particularly items like shrimp and smaller fish filets—may actually be fresher than what’s labeled fresh. But without knowing what method was used to freeze the seafood, the best way to evaluate is to use your senses. Avoid anything—fresh or frozen—that:

  • Looks discolored or mushy
  • Feels mushy to the touch
  • Smells “fishy” or like ammonia
  • Tastes “off”

Personally, I take sustainability, quality and locale into consideration in choosing my fish—not whether it’s fresh or frozen. If I see a locally caught sustainable pick that looks delectable … fantastic, whether fresh or frozen. If I have a choice between “fresh” shrimp that are looking a bit peaked and frozen, sustainably raised ones, I’ll choose the frozen.

Fresh tomatoes are one thing, but don’t let “frozen” dissuade you from choosing high-quality seafood.

Are We Reaching The End of the Line For Seafood?

By Cheryl Sternman Rule

Pay attention, seafood lovers: According to The End of the Line, a searing documentary about the industrial fishing industry, if we don’t change current global fishing practices, our oceans will be depleted of edible fish by 2048.

You heard me. And I’m not talking about faraway oceans halfway around the world, but our collective oceans. All of the oceans.

So in honor of World Oceans Day on June 8, I urge you to plop yourself in a chair and watch The End of the Line, which vividly portrays some of the most beautiful marine life ever caught on film while delivering a potent message: We are all responsible for effecting change on this issue.

endoflineRupert Murray directed the film, which was adapted from British journalist Charles Clover’s book of the same name.  It’s narrated with controlled urgency by actor Ted Danson, who sits on the board of the conservation nonprofit Oceana and has long advocated for responsible fishing practices. The film is carefully rendered, and avoids scare tactics while underscoring the stark scientific realities about the sorry state of our seas.

Why should you care? Although you may enjoy salmon fillet, halibut steak, or shrimp skewers only occasionally, more than 1.2 billion people the world over consume fish as a staple of their diets.  If current trends continue, the world’s poorest people, who rely on fish for their food and livelihoods, are the most likely to suffer, at least at first. Widespread ecosystem ramifications will follow, such as jellyfish infestations and an overabundance of algae.

How did this happen? The issue of overfishing comes down to politics and economics. Governments grant fishing rights to multinational corporations who, in some cases, have abused their privileges by allowing fishermen to use destructive fishing methods, like bottom trawlers that scrape the ocean floor. At the same time, consumers in wealthy industrialized regions–the U.S., European Union, and Japan, among others–continue to demand top-flight, predatory species like tuna for their dinner plates, so catching these fish in enormous quantities can be incredibly lucrative. The film uses the bluefin as a jarring example of what can happen when a species is so prized for its culinary excellence: fleets will break international marine laws to deliver the fish to desirous diners, even though the bluefin is widely believed to be endangered. As long as there is a strong demand, the supply will be fished until it’s completely exhausted.

Ultimately, the film’s sobering message is tempered by a sense of hope and offers concrete action we can take to reverse current trends and stabilize fish stocks. Here are three things you can do:

  • Choose sustainable seafood (like our Super Seven Sustainable Seafood Picks).  Download a SeafoodWatch pocket guide or mobile phone app, and seek out fish certified sustainable by the Marine Stewardship Council.  Support responsible fishing practices, like those in Alaska.
  • Eat smaller fish. Add abundant and fast-growing lower-on-the-food-chain species like mackerel, herring, anchovies, and sardines to your seafood repertoire.
  • Ask questions. Demand to know where your fish was caught and using which methods. If you don’t like the answers, speak out.

Your first course of action, though, is the easiest: rent The End of the Line.

Monterey Bay Aquarium: Turning the Tide on Seafood

Seafood can seem a conundrum. In one ear we hear “eat more fish” for the benefit they bring our bodies, in the other we hear “the oceans are being overfished.” So what’s the answer . . . how are we supposed to feed a growing global appetite for seafood when supplies in the world’s oceans are dwindling? That’s the question Monterey Bay Aquarium has been asking for years alongside other groups like the Blue Ocean Institute and the Ocean Conservancy.

monterey-bay-aquarium-seafood-post

And according to a ground-breaking report released by the Monterey Bay Aquarium entitled Turning the Tide: The State of Seafood, they’re closer than ever to knowing the answer. “Ocean life is still in decline and we clearly need to take urgent action to turn things around,” says aquarium Executive Director Julie Packard in the report. “The good news is that we know what it will take, and that key players are working more closely than ever to solve the problems. I’m confident that we can and will create a future with healthy oceans.”

So, just what will it take?

There are many factors that play into the health of the oceans that can be roughly boiled down to two golden rules: that fish species aren’t captured faster than they can reproduce, and that the environment remains healthy so that those fish—and the entire ecosystem–can thrive. Here is a snapshot of what Turning the Tide has to say about the state of seafood:

In the Wild

The major stakeholders in ocean affairs–environmental scientists and those who manage the fishing operations (which are called fisheries)–have in the past butted heads on which course of action to take to restore fish populations. But now there is considerable consensus on what can be done to change course. “Fishing communities and conservationists are crafting innovative solutions to ensure that there will be fish to catch—and people to catch them—for generations to come.” Solutions like regulating the type of fishing gear used and the amount caught, and a system called “catch shares” in which fishermen, cooperatives and communities are allowed a specified share of the annual catch. The result of these initiatives is an eco-friendly balance that enables fish, fishermen and fishing communities to thrive long-term.

On the Farms

The report also announced that, for the first time ever in 2009, we as a global community will consume more farmed fish than wild. Aquaculture is indeed one of the solutions for feeding global demand for seafood, but it must be regulated on an international level in order to protect both the health of marine ecosystems and the health of the consumers who eat it. Groups like the Pew Charitable Trust and the World Wildlife Fund are working to set healthy, sustainable aquaculture standards on both a national and international scale.

At the Market

There is no question that consumers’ desire to make sustainable choices is at an all-time high, due in large part to programs (like the Monterey Bay Aquarium’s Seafood Watch) empowering them to do so. The report spotlights several positive initiatives that this interest has spurred. For instance, several leading chefs upped the ante to “Save Our Seafood” by pledging not to serve any fish on the Seafood Watch red “avoid” list (think the Give Swordfish a Break campaign rolled out across much of a menu’s best-sellers). It’s a bold move, and one that will inevitably broaden our seafood palate as a nation. So expect to see more fish like sardines and Acrtic char on menus in the very near future.

Other highlights from Turning the Tide are the huge strides made in making sustainable seafood more accessible in mass market channels, from WalMart to major food service companies. It’s getting easier to identify sustainable seafood at the counter too. The Marine Stewardship Council’s blue “MSC Certified” label backs up a robust program of sustainable standards, traceability and accountability for wild-caught fish throughout the supply chain, from producer to plate. Its sister program, the Aquaculture Stewardship Council, is in development and will offer a similar certification and labeling program for sustainably farmed seafood.

What You Can Do

All this talk of sustainability and reports can sound daunting, but all in all the message of the State of Seafood was a positive one. There is a lot that can be done to restore our oceans and fish populations to health while providing the world’s human population with delicious seafood.

How’s this for empowering: every time you make a seafood purchase you’re contributing either to the decline or rejuvenation our seas. Here are three things you can do to help turn the tide in the right direction:

1)      Memorize a short list – Seafood Watch released their Super Green List. We at published our Super Seven. Both of these lists are great to have down pat for when you’re at the fish counter.

2)      Be aware and adventurous – There is a plethora of resources out there, including , to help you choose wisely, and  sometimes those choices may take you out of your comfort zone. Delve in with an open mind and give new species a try.

3)      Talk back – Let people know that you’re concerned about our oceans, whether it’s your policymakers or the guy behind the fish counter. Our combined voice equals market demand which goes a long way towards driving change.

Start a Conversation About Seafood

Sometimes, at seafood sustainability conferences, talk can get circular. Buyers from big chains speak about wanting to change but needing demand from the market to do so. Scientists and chefs talk about sustainable fish that most of us can’t find. So how are we individuals supposed to create a demand for something not on the shelves? When I posed this question in back in May at the Monterey Bay Aquarium’s annual Cooking for Solutions Conference, the answer from both sides was unanimous and surprisingly simple: just ask.

start-a-conversation-about-seafoodWhile it’s easy to feel that we alone have no say in what’s available at the fish counter, that’s just not so. When it comes to voicing a desire for more eco-friendly alternatives, now more than ever companies are likely to listen. Here are a few tips to jump-start the conversation:

Know what you want and why. Take shrimp, for example. Rather than asking for “sustainable shrimp” and leaving it to the fishmonger to decide the details, take a moment to browse Seafood Watch before you go (or do it at the store on your iPhone). In about 30 seconds, you’ll see that all imported shrimp are ranked “avoid”and that all US shrimp, whether farmed or wild-caught, are rated “best choice” or “good alternatives”. You could certainly dig deeper to find out why, but just knowing ahead of time what to buy and what to avoid is a great start.

Be bold in both your questions and your answers. So let’s say that you’ve asked for domestic shrimp and the guy behind the counter answers with, “These are from Thailand, I think, or maybe Vietnam. They’re on sale. It’s a great deal.” Hmm. Not exactly on the same page. Now here is where you can clarify exactly what you’re looking for and why. It may sound pushy, but it’s perfectly acceptable to say something like, “You know, Seafood Watch didn’t rate imported shrimp very high on the sustainability scale, which is why I was looking to buy domestic. Do you think you could get me some?” Regardless of whether or not he (or his manager) will actually put in an order, he now knows that the shrimp he’s selling isn’t super eco-friendly and that at least one of his customers would prefer a more sustainable choice.

Be open to hearing and sharing new ideas. Once you’ve established a rapport with your fishmonger, you can start to take it further. If you learn about a fish you hadn’t heard of before but want to try, challenge your purveyor to find it for you. And if he knows you’re interested in sustainable seafood, he might just pick up the mantle and start seeking new sources himself.

The truth is, change is often spurred within the context of a relationship and moving the needle on sustainable seafood is no exception. You don’t have to be a chef or a big corporate buyer to have an impact; all you have to do is ask.

This week, start a conversation with your fishmonger and see where it leads the both of you.