Is Healthy Food Really Too Expensive? 7 Ways to Save

Healthy food is expensive. We’ve all heard that before. You may have read that on the Internet or heard it on NPR as outlets reported on a study in the journal Health Affairs.
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Researchers from the University of Washington School of Public Health crunched some numbers to find out how much it would cost to eat according to the new federal Dietary Guidelines for Americans. They determined that meeting the government’s recommendation for potassium, a mineral that’s key to regulating blood pressure, would add $380 to the average person’s annual grocery bill.

They also found that the more saturated fat and added sugar a person consumes, the more food costs drop.

The issue isn’t that healthy food is too expensive but that our government’s current system of farm subsidies has made the price of unhealthy food artificially low. We spend less on food – not even 6% of our income – than the rest of the world.

Of course, all those cheap eats come at a very high price. What people save in the short term at the cash register when they load up on fatty, sugary, salty processed food they pay in the long term with their health. A recent large-scale study found that high-sodium/low-potassium diet – otherwise known as the standard American diet (SAD — really!) – significantly increases risk of death from all causes.

Is there any higher price than that?

But how much does healthy food cost, really? A USDA study earlier this year found it costs $2-$2.50 a day, on average, for the recommended daily 4-5 cups of fruits and vegetables. But other USDA research has also found geography has a big impact on food prices. What’s cheap for me in Southern California may be pricey for you.

We talk about food costs all the time in NOURISH Evolution, and while we believe a nourishing diet is a smart investment, we don’t think it should break your budget. With that in mind, here are 6 ways to save on your groceries:

  1. Cook! Awhile back we asked our Facebook followers to share their strategies for saving money on groceries. The No. 1 tip? Buy whole foods and cook from scratch.
  2. Plan meals. Planning is the cornerstone of a healthy diet. Armed with an organized shopping list, you’re less likely to give into temptation for expensive “extras” at the store and you’re more likely to use up everything you buy. (Need some help planning weeknight meals? Check out our Nourish Weekly Menus service.)
  3. Eat in season. It’s a bargain compared to out-of-season fare. It tastes better, too.
  4. Shop smart for organics. Don’t always want to pay extra for organic produce? Choose organic versions of the Environmental Working Group’s Dirty Dozen (fruits and vegetables most likely be contaminated with pesticides) and go for cheaper conventional versions of the Clean 15.
  5. Check out the bulk bins. You can save up to 60% on pantry staples – with much less packaging, which is nice for the planet.
  6. Pay cash. A recent study in the Journal of Consumer Research found people are much more likely to splurge on unhealthy treats when they pay with a credit or debit card than when they use cash. Lesson: Leave the plastic at home when you go grocery shopping.
  7. Minimize food waste. If you’re like the average American family, you throw away $2,275 a year in uneaten groceries tossed in the trash or the compost heap or sent down the garbage disposer. Remember, buy only what you need and use what you buy. This  pesto is an easy way to use up extra herbs – use any combo of herbs you have on hand.

 

Stretch Your Food Budget: Use Everything

“Profits are measured in pennies,” one of my culinary school instructors often repeated to remind us of the importance of maximizing our use of ingredients. Smart chefs–those who want to stay in business–do this all the time and now, thanks to a stagnant economy, it’s a practice budget-conscious cooks are bringing home.

stretch-your-food-budgetHere are a few suggestions to help you make the most of what you already have for inexpensive, healthy meals.

Make stock. This is a prime example of stretching your investment, especially if you’re spending a bit more on organic, heritage food. You can make stock from almost anything–vegetables, bones, shrimp or lobster shells. Vegetable stock is the easiest; you can use the trimmings for anything from aromatics (onions, leeks, and the like) to tough mushroom stems (try those in our Mushroom Stock). Avoid cruciferous veggies or dark leafy greens, which impart bitter taste. To make different stocks, use our Most Versatile Chicken Stock recipe as a guideline and substitute the main ingredient. The biggest difference is how long you simmer the stock: 30-45 minutes for vegetable or fish stock, three to four hours for chicken, and six to eight hours for beef. Of course, you can use other varieties of poultry (turkey or duck, for example) or meat bones (lamb, perhaps), but these have distinctive flavors that make their stock a bit less versatile.

Think whole. Although the trimmings from fruits and vegetables are a fine addition to the compost heap or (in the case of veggies) stock, using the entire thing will add new flavors and textures to your cooking. Beets and beet greens are a good example. The sweet beets are delicious boiled, roasted or steamed, while the greens are a delightful quick-cooking alternative to spinach. Try Mama Kourtesi’s Beet and Green Salad and you’ll be sold on this concept. You can use fennel in a similar way, using the bulb, along with the pretty fronds as a garnish (save the stalk for stock).

Even animal products can be utilized this way. Poultry is one of the few items home cooks can buy whole, and it’s likely to come with giblets (heart, liver, gizzard, and neck), especially if you purchase heritage birds. Use these (except for the liver) to flavor stock, soup or gravy; the liver can go toward pate, like our Chicken Liver Pate. You can freeze the raw giblets for up to four months. Of course, you’ll want to save the carcass to make stock.

Smart leftovers. Thrifty cooks pride themselves on recycling leftovers in entirely new dishes. Day-old bread hanging around? Make it into breadcrumbs or, even better, bread pudding. Turn extra cooked rice into fried rice or rice fritters (try rice in place of quinoa in our Curry Quinoa Cakes).

Keep the fat. Home cooks tend to discard the fat rendered while cooking some dishes—like Revelationary Duck Confit. But that fat is full of flavor and worth saving (on the open market, duck fat will run you about a dollar an ounce). Use a tablespoon of duck fat in lieu of olive oil for a special spin on sautéed potatoes, or a touch of pork fat to crisp up leftover carnitas.

Those are just a few ways I’ve been making better use of ingredients lately. Now it’s your turn. What are your strategies? Share here.

Alison Ashton thumbnail

A longtime editor, writer, and recipe developer, Alison Ashton is a Cordon Bleu-trained chef and the Editorial Director for NOURISH Evolution. She has worked as a features editor for a national wire service and as senior food editor for a top food magazine. Her work has appeared in Cooking Light, Vegetarian Times, and Natural Health.